Born Digital, Raised on Fish Fingers – Gen Alpha Kids'

They can swipe before they can walk, but tea is still fish fingers, chips and beans. This cheerful kids' hoodie is for Gen Alpha, fluent in tablets and very British at heart. A fun gift from grandparents, aunties and uncles.

Printed to order on a Gildan 18500B kids' hoodie: 50/50 cotton/polyester, 271 g/m², with a double-lined hood and no drawcord.