Returns & refunds

Last updated: 1 November 2026

We hope you love what you order. If you don't, or if something's gone wrong, here's exactly what happens. Email us at hello@whatismygeneration.com for anything below.

The short version

• Changed your mind? Tell us within 14 days of your order arriving. Send it back within 14 days of telling us. We refund you. You pay the return postage.
• Faulty, damaged or misprinted? Tell us. We'll send a replacement or refund you, and we pay for the return if one is needed.
• Wrong item or wrong size sent by us? That's on us. Same as above.

1. Changing your mind (14-day cancellation right)

Our items are printed to order, but our designs are standard designs, not personalised to you. So you have the usual legal right to cancel for any reason.

How long you have. You can cancel up to 14 days after the day you receive your order. If your order arrives in more than one parcel, the 14 days start when the last parcel arrives.

How to tell us. Email hello@whatismygeneration.com with your name, order number and the items you want to return. You can use any clear wording, for example "I'd like to cancel my order" with your order number. You can also use this model form if you prefer:

Model cancellation form

To Vulcaire Ltd, Suite A, James Carter Road, Mildenhall, Bury St Edmunds, England, IP28 7DE, hello@whatismygeneration.com: I hereby give notice that I cancel my contract for the sale of the following goods: ____________ (goods). Ordered on ____________, received on ____________. Name: ____________. Address: ____________. Date: ____________.

Sending it back. Please send the items back within 14 days of telling us. We'll email you the returns address, so please don't post anything back until you've heard from us. Pack it carefully and keep your proof of postage.

Who pays for return postage. You do, unless the item is faulty or we sent the wrong thing. Please use a tracked service and keep your proof of postage, as you're responsible for the item until it reaches us.

Condition. Please return items unworn, unwashed and in their original state, with any tags still on. You're allowed to open and try on an item to check it, as you would in a shop. If an item comes back worn, washed or damaged beyond that, we can deduct a fair amount from your refund to cover the loss in value.

Your refund. We'll refund you within 14 days of getting the items back (or of you giving us proof that you've sent them, whichever is earlier). We refund the price of the items, and any delivery charge you paid. Delivery is free on our orders, so there isn't one. We refund to the card or payment method you used, through Stripe, at no cost to you. It can then take a few working days to appear on your statement.

2. Faulty, damaged or misprinted items

Under the Consumer Rights Act 2015, your items must be of satisfactory quality, fit for purpose and as described. That includes prints that are misaligned, smudged, cracked, the wrong design, or items that are damaged in transit.

What to do. Email hello@whatismygeneration.com, ideally within a few days of delivery so we can sort it quickly, and include:

• your order number;
• a clear photo of the problem (and of the label if the size is wrong); and
• what you'd like us to do: a replacement or a refund.

What we'll do. We'll offer a replacement or a full refund, and we'll pay for the return of the faulty item if we need it back. Sometimes we won't need the item back at all. If we do ask you to send it back, we'll cover the return postage.

Your legal timeframes (for UK customers):

• Within 30 days of delivery you can reject a faulty item and get a full refund.
• After 30 days, and up to 6 months, we'll repair or replace it, and if that doesn't work you can have a refund (possibly with a deduction for use).
• Your rights continue beyond that for up to 6 years in England, Wales and Northern Ireland (5 years in Scotland), though after the first 6 months you may need to show the fault was there when you received it.

3. Wrong size ordered

We're sorry if the fit isn't right. Our Size guide has the measurements to help. If a size doesn't suit, you can return it under section 1 and place a new order for the size you want.

4. Orders that haven't arrived

If your order hasn't turned up by the date we gave you (see Delivery & returns), email us. We'll chase it. If your tracking says 'delivered' but there's no parcel, please check with neighbours and any safe place first, then email us and we'll chase it up with the courier. If it can't be found, we'll send a replacement or refund you in full.

5. Cancelling before it's made

If you email us before your order goes into production, we'll cancel and refund you in full. Once printing has started we can't stop it, so the 14-day right in section 1 applies.

6. Gifts

If you buy a gift for someone else and they want to return it, the 14-day period runs from when they receive it. Refunds go back to the person who paid.

7. Contact

Vulcaire Ltd, trading as What Is My Generation (company number 17323909, registered in England and Wales)

• Email: hello@whatismygeneration.com
• Registered office: Suite A, James Carter Road, Mildenhall, Bury St Edmunds, England, IP28 7DE